Social Media Intelligence Platform

Social Media Intelligence gives the capacity to Brands for well-informed decision-making on customer and audience insights originating in social media and the web. Social media intelligence transforms data into key and actionable information valuable for companies and entities and goes beyond vanity metrics like hashtags, mentions, and comments.

A Social Media Intelligence platform is a tool that allows businesses to gather, analyze, and interpret data from social media platforms to gain insights and understanding about a brand, industry, or audience. The platform allows businesses to track and analyze social media conversations, interactions, and engagement, providing a comprehensive understanding of a brand’s performance and reputation, as well as the overall sentiment and discussion landscape surrounding the brand or industry. 

Some Social Media intelligence examples include but are not limited to:

• Enablement of targeting customer needs by utilizing the customer data
• Data-driven marketing campaigns
• Data-driven product development 
• New business opportunities 
• Management of Brand’s health

With a Social Media Intelligence platform, brands and businesses can go beyond simply monitoring their mentions and tracking online sentiment. Instead, they can make informed decisions about marketing, product development, competition, customer experience, and more.

Why is social intelligence important for business? An artificial intelligence social media platform allows brands to be highly competitive, monitor the buzz and their brand’s health in a competitive landscape, delve into insightful data, measure their marketing campaigns’ success, keep up the pace with the customers, spot crisis early, and access important information to make unbiased decisions. 

Social listening and social intelligence are related, but they are not the same thing. Social listening is the process of monitoring and analyzing social media conversations and mentions of a brand or topic. It is a way for businesses and organizations to gather insights about their customers and track mentions of their brands. Social listening is the ongoing process of monitoring and analyzing social media conversations and mentions of a brand or topic in real-time using tools or software. This function typically generates reports, graphs, and word clouds, which are frequently used to assess campaign success, and brand health, or to gather product feedback.

Social intelligence is the strategic use of social data to answer specific questions or solve problems. The use cases for social intelligence are broad and can be applied in research, product development, communications, and marketing. Social intelligence can be a standalone project, an extension of a department, or an entire business function. As a practice, social intelligence is about using signals – social, behavioral, and emotional signals within data to come back out and find the right way forward.

All businesses that want to tap into their online presence can benefit from a Social Intelligence tool! Truth be told though is that even if your brand does not have an online presence, chances are that your competitors are already exploiting the benefits.

There are a plethora of social intelligence tools out there, providing different solutions to different needs. How can one find the best social intelligence platform tool that covers all their needs? It is simple, in Palowise we have helped companies from 11 different sectors and industries with our social intelligence solutions:

• FMCG / Consumer Goods
• Retail & eCommerce
• Financial Sector
• Telecoms
• Energy
• Pharmaceutical
• Automotive
• Marketing and PR Agencies
• Political Parties & Figures
• Public Figures
• Non-profits / NGOs

With a powerful social media intelligence platform, brands can efficiently and accurately conduct the following activities:

• Brand reputation management: Monitoring social media conversations to identify potential issues or negative sentiment and developing strategies to address them.
• Consumer insights: Gathering information about customer preferences, needs, and pain points to inform product development and marketing efforts.
• Campaign effectiveness measurement: Analyzing social media data to measure the success of marketing campaigns and identify areas for improvement.
• Competition analysis: Tracking mentions and engagement of competitors on social media to identify opportunities and threats.
• Crisis management: Monitoring social media for potential crises and developing strategies for responding to them.
• Audience segmentation: Identifying and targeting specific groups of customers based on their social media behavior and interests.
• Sentiment analysis: Identifying and understanding the emotional tone of social media conversations about a brand.
• Social Media listening for product development: Identifying customer needs and feedback to inform product development and improvements.
• Identifying industry trends and patterns: Understanding what people are talking about and how it relates to a particular industry to anticipate changes and opportunities.

Palowise is a social media intelligence platform that brings added value using analytics & social media listening capabilities. 

Palowise Social Media Intelligence capabilities include:

• Automated and customizable dashboards on our platform.
• Predictive social media listening analytics.
• Top-notch customer support.
• Custom & comprehensive brand monitoring and reporting.
• Ranking of media mentions from various sources using our impact algorithm..
• Unparalleled capability for social listening.
• Connectivity to Microsoft’s leading business intelligence tool, Power BI.
• Actively keeping track of the competition.
• Latest trends identification.
• In-depth audience-consumer insights.
• Partnerships with Greek Universities for R&D.

All Services and pricing plans are tailored to your needs! 

All features of Palowise’s platform, combined with the Social Media Intelligence platform and our expertise, are taken into consideration to match your brand, industry, and business needs and come up with a suitable pricing plan for you.

Your brand can truly thrive with the help of all the services offered by Palowise. These services are designed to give you a comprehensive understanding of your target audience and the market, so you can make informed decisions and stay ahead of the competition. Here are some examples of the services that Palowise offers that your brand can benefit from:

• Social Media Intelligence

• Social Media Listening

• Trend Analysis

• Sentiment Analysis

• Media Monitoring

• Competition Analysis

• Consumer Intelligence

• Reputation Management

• Influencer Analytics

• Social Media Analytics

• Political Analysis

• Campaign & Sponsorship Evaluation

• PR Crisis

Dive into social media intelligence data and transform your company!

Fill in the form below and one of our Intelligence experts will get back to you within 24 hours.

Our Social Media Intelligence experts will guide you through 

• Understanding your business needs and what would you like to achieve
• Provide a demonstration of the platform
• Developing the right solution for your business
• Setting up your account