What is Gen AI?
Gen AI, short for Generative Artificial Intelligence, refers to AI systems capable of creating new content such as text, images, audio, or even data models, based on patterns learned from large datasets. Unlike traditional AI, which classifies or predicts, Generative AI actively produces original outputs that mimic human-like creativity.
In digital and social media analytics, Gen AI enhances the ability to detect trends, summarize insights, and even automate reporting in real time.
Why is Gen AI Important?
- Automates repetitive tasks like data cleaning, tagging, and reporting.
- Generates rapid insights for faster decision-making.
- Enhances personalization by creating tailored content and recommendations.
- Improves Crisis Management through real-time sentiment and trend summaries.
- Powers innovation by combining predictive analytics with generative capabilities.
How does Gen AI work?
Gen AI uses advanced deep learning models such as transformers and large language models (LLMs). The process involves:
- Training → models are trained on vast datasets of text, images, or structured data.
- Pattern recognition → the AI learns context, tone, and structure.
- Generation → it produces new outputs, from conversation summaries to visual dashboards.
- Integration → within platforms like Palowise, Gen AI can automate insight extraction and create real-time narratives.
Example of Gen AI in action
A global FMCG brand uses Gen AI within Palowise to analyze campaign performance. The system:
- Summarizes millions of social mentions into key sentiment insights.
- Generates automated reports highlighting spikes in Buzz and Engagement.
- Suggests optimized messaging strategies based on Topic Analysis.
As a result, the brand saves time on manual analysis while making faster, data-driven decisions.
How Gen AI connects with other KPIs
- Buzz & Sentiment → Gen AI can summarize patterns in conversation volume and tone.
- Net Sentiment → highlights shifts in audience emotions.
- Topic Analysis → detects and clusters emerging narratives automatically.
- Influencer Analysis → identifies which voices are most impactful.
- Campaign & Sponsorship Evaluation → generates reports that link data to ROI.
Key Takeaways
- Gen AI transforms analytics by automating insights and generating actionable intelligence.
- It empowers brands to react faster, personalize strategies, and scale reporting.
- With Palowise, Gen AI integrates directly into workflows, making digital and social analytics smarter and more efficient.
