What are Queries?
Queries are the specific requests or instructions used to search and retrieve information from a database, search engine, or analytics platform. In digital and social media analytics, queries define what data to collect—such as keywords, hashtags, mentions, or phrases—ensuring that monitoring and insights are targeted and relevant.
How do Queries work?
Queries act as filters that tell the system exactly what to look for. Within Palowise, queries can:
- Track mentions of a brand, competitor, or campaign keyword.
- Capture sentiment by filtering positive, negative, or neutral discussions.
- Detect trends by grouping related terms or hashtags.
- Refine results by language, geography, or source type.
Why are Queries Important?
- Ensure data collection is precise and avoids irrelevant noise.
- Support accurate measurement of Buzz and engagement.
- Enable real-time monitoring and Alerting for reputation management.
- Provide flexibility to customize tracking based on business goals.
Example of Queries in action
A cosmetics brand sets up queries to monitor its product launch. The queries capture:
- Buzz around the official campaign hashtag.
- Sentiment tied to reviews from influencers.
- Emerging topics linked to sustainability and packaging.
These queries allow the brand to measure performance, react quickly to negative feedback, and amplify positive trends.
Key Takeaways
- Queries define the “what” in digital monitoring and analytics.
- They make insights accurate, targeted, and actionable.
- With Palowise, queries are customizable by keyword, sentiment, topic, or influencer to deliver maximum relevance.
