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06 Nov
Blog

The Greek Perspective on the 2024 US Elections: How Social Media Analysis Predicted Trump’s Victory ? Predicting the Electoral Outcome through Greek Social Media

  • 07 Nov, 2024
  • By author-avatar Lydia Bakopoulou
Donald Trump's recent victory in the US elections emphatically confirmed the findings of our analysis of Greek social media. Palowise, ...

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31 Oct
Blog

Net Sentiment: The Hidden Metric Driving Your Brand’s Success

  • 31 Oct, 2024
  • By author-avatar Lydia Bakopoulou
Net Sentiment goes beyond simply tracking mentions; it measures the overall tone of conversations around your brand by calculating the ...

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29 Oct
Blog

Post-Fall Buzz: How to Turn Campaign Insights Into Holiday Season Success

  • 29 Oct, 2024
  • By author-avatar Lydia Bakopoulou
With the back-to-school and fall campaigns behind us, now’s the time to dive into the data and turn those insights into a winning Chris...

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25 Oct
Blog

Black Friday’s Goldmine: Unlock Sales with Data-Driven Strategies

  • 25 Oct, 2024
  • By author-avatar Lydia Bakopoulou
Black Friday is not just the ultimate shopping day—it’s a treasure trove of data waiting to be tapped. As marketers prepare for the inf...

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27 Sep
Blog

How to Crush Your Next Campaign with the Right Influencers

  • 07 Nov, 2024
  • By author-avatar Lydia Bakopoulou
Fall is the season of opportunity for brands. With back-to-school, Halloween, and Christmas shopping on the horizon, consumers are read...

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  • Why palowise
    • 94% accuracy in Sentiment Analysis
    • 83% accuracy in Topic Analysis
    • 93% accuracy in Emotion Analysis
    • Dynamic reporting and visualization
    • Patents, Awards and Papers
      • Awards & Distinctions
      • Patents
      • International Papers
      • Research and Development
    • Clients
  • Solutions
    • Customer case studies
      • FMCG / Consumer Goods (L’Oréal)
      • FMCG / Consumer Goods (Nestlé)
      • Financial Sector (Interamerican)
      • Retail and E-Commerce (Tommy Hilfiger)
    • Use Cases
      • Social Media Intelligence
      • Social Media Listening
      • Trend Analysis
      • Sentiment Analysis
      • Media Monitoring
      • Competition Analysis
      • Digital Footprint
      • Reputation Management
      • Consumer Intelligence
      • Influencer Analytics
      • Social Media Analytics
      • Political Analysis
      • PR Crisis
      • Campaign and Sponsorship Evaluation
    • Industries
      • Automotive
      • Pharmaceutical
      • Energy
      • Financial Sector
      • Political Parties and Figures
      • FMCG Consumer Goods
      • Retail and E-Commerce
      • Telecoms
      • Non profits – NGOs
      • Marketing and PR Agencies
      • Airlines
      • Media and Entertainment
      • Gaming and Betting
  • Products
    • Palowise Platform
    • Palowise Analytics
    • Email Alerting
    • Mamalytics
    • Palowise Trends
    • Influencers Evaluation and Analysis
  • Resources
    • Blog
    • Videos
    • Glossary
      • Sentiment
      • Buzz
      • Share of Voice (SoV)
      • Net Sentiment %
      • 83% accuracy in Topic Analysis
      • Potential reach
      • Source Impact
      • Engagement
  • About us
    • Who we are
    • Company News
    • Careers
  • Greek