How Palowise helps Interamerican to understand its audience and make data-driven decisions

Introduction

For more than 50 years, Interamerican has led the insurance market, pioneering the way forward in the insurance industry. Interamerican has helped countless individuals, families, small businesses, and large Corporations manage risks and bounce back from adverse events.  Today, Interamerican has become an institution synonymous with caring, trust, and progress.  Interamerican’s success comes from the deep commitment to a truly inspirational mission. A mission above all others…

Interamerican offers a broad range of value propositions from health to financial services, mobility solutions, and asset protection for individuals and businesses. Its value proposition moves beyond insurance to related services, while in the health and mobility ecosystems, especially Interamerican, it offers an even greater range of services. Since 2001, Interamerican has belonged to the Achmea Group of companies.

The Story ofInteramerican

Interamerican uses Palowise data for Enhancing Customer Experience through Brand and Channel Excellence: 

  1. Tailored Customer Experiences
    A hyper-relevant experience that feels customized to their needs and values, increasing satisfaction and loyalty.
  2. Improved Product and Service Quality
    Access to GREAT products and services that evolve based on their feedback and expectations.
  3. Faster Response to Needs and Concerns
    Peace of mind knowing clients are listened to, understood, and acted upon swiftly to improve their experience.
  4. Long-Term Value Creation
    A consistent, high-value relationship with the company that adapts to clients’ evolving lifestyles.
  5. Greater Trust and Transparency
    Enhanced trust in the brand as a responsible, customer-centric, and forward-thinking organization.

 

Using Palowise’s Analytics platform for success

Palowise provides market monitoring services, including web and social media intelligence analytics for Interamerican brands and selected competitors to understand better and monitor the market. 

  • Track and monitor all conversations for Interamerican plus selected competitors
  • Αnalysis on specific Key Performance Indicators (KPIs) to deep dive into brands’ press & digital presence on a daily and monthly basis
  • Understand the success of Interamerican  and competitor brands’ media activities
  • Stay up-to-date with emerging offline and online trends
  • Real-time crisis monitoring

The Results

  1. By discovering the critical insights hidden within online conversations through web and social media analytics, Interamerican acts fast, from developing news products to helping customers in need. 
  2. Understanding the depth of engagement and dialogue around the brand leads to adjusting levels of interaction and building trust with Interamerican customers, leading to greater loyalty.

What our Clients say about us.

Palowise delivered useful data and insights for our needs and projects, they helped identify & map market needs, trends, and consumer attitudes. We would recommend Palowise’s Web to any organization seeking a competitive edge in the digital landscape.

Alex Manos CEO & Founder

This tool has become essential in how we innovate. It allows us to explore new markets, identify emerging segments, and co-create with partners and influencers. We use it to launch MVPs, test them in real time, gather insights, and rapidly adapt. It’s a powerful enabler for staying ahead of the curve.

Stefanos Falkonakis Group Marketing Leader

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