What are Dashboards?
Dashboards are centralized, interactive interfaces that bring multiple KPIs into one view. They enable teams to track brand performance in real time, ensuring quick access to the most relevant insights.
Why are Dashboards important?
- Real-time overview: always-on visibility of mentions, sentiment, and engagement.
- Centralized data: one hub for KPIs instead of scattered reports.
- Customizable views: different teams focus on what matters to them.
- Actionable insights: instantly identify anomalies, risks, or opportunities.
Example of Dashboards in action
A communications team uses a Palowise dashboard to track:
- Buzz volume for the brand and competitors.
- Sentiment trends around a running campaign.
- Engagement levels across channels.
- Influencer mentions during a product sponsorship.
The dashboard provides a clear, live snapshot of performance, helping the team adapt messaging and resources instantly.
