Influencers Discovery

Influencers Discovery is the process of identifying influencers who align with a brand’s goals, niche, or audience before any formal evaluation or partnership. Unlike influencer analysis (which evaluates preselected candidates), discovery involves finding new creators who could potentially drive value — based on metrics, content, relevance, sentiment and alignment with brand values.

Through social listening, keyword tracking, topic clustering, and audience mapping, Influencers Discovery helps brands uncover creators who are already active in relevant conversations or whose content naturally complements the brand’s message.

• Expand the influencer pool: find creators you might not yet know who are already talking about your industry.
  
• Authenticity & relevance: discover voices that naturally resonate with your niche, not just big names.
  
• Early adopter advantage: by identifying rising creators early, brands can collaborate before costs rise.
  
• Strategic alignment: ensures partnerships start from relevance, not just reach metrics.
  
• Scalability: builds a pipeline of potential influencer partners, not just one-off picks. 

Suppose a brand in the wellness sector wants to run a campaign around mental health. Using keyword and topic monitoring (e.g. “mindfulness,” “stress relief”), they discover several micro-creators already producing content in that area. Some may not have massive followings, but their engagement and audience alignment make them ideal partners.

Because they were discovered before being contacted, those influencers may bring more genuine affinity and better performance.

• Mention overlap: how often influencers discuss relevant keywords or themes
  
• Topic alignment score: degree of content similarity with brand topics
  
• Engagement baseline: average interactions on relevant content
  
• Follower growth trends: rising influencers with upward trajectory
  
• Audience overlap: similarity between influencer’s audience and brand’s target.
  
• Sentiment: evaluates whether influencer conversations reflect positive, neutral, or negative tone towards the brand or its topics 

• Influencer Analysis – Discovery finds candidates; Analysis evaluates them.
  
• Influencers Categorization – Discovery may filter by “micro / macro / nano” before classification.
  
• Buzz / SoV – influencers discovered via high buzz around topics may be more impactful.
  
• Source Impact – Discovery can favor sources with higher influence potential. 

• Define target topics / keywords / hashtags before searching.
  
• Use listening tools to surface creators frequently talking about those topics.
  
• Filter by engagement, relevance, and audience compatibility.
  
• Create a shortlist and then run deeper influencer evaluation (analysis) on those candidates.
  
• Continually refresh discovery to capture emerging voices. 

• Influencers Discovery is about finding new creators, not just evaluating known ones.
  
• It complements Influencer Analysis by feeding it a curated pipeline of potential partners.
  
• It helps brands strike the balance between relevance, authenticity, and reach.
  
• With Palowise, teams can run discovery using topic tracking, social listening, and audience alignment features to expand influencer coverage intelligently.