What is Media Monitoring?
Media Monitoring is the practice of tracking mentions and coverage of a brand, organization, or topic across digital media outlets, including online news, blogs, forums, and press sources.
Unlike Social Media Monitoring, which focuses on social platforms, Media Monitoring covers the wider online media landscape.
Why is Media Monitoring Important?
- Tracks brand visibility in news and publications.
- Measures press coverage impact and potential reach.
- Helps identify key journalists, outlets, and sources amplifying brand stories.
- Monitors competitors and industry news for opportunities or risks.
What is an example of Media Monitoring?
A national retailer sets up Palowise Media Monitoring to track brand and product keywords across online news, magazines, and forums. When an investigative article triggers a spike in negative coverage, the team is alerted, publishes a statement, updates the newsroom page, and tracks Share of Voice vs. competitors to verify recovery over the next 72 hours.
Key Takeaways
- Media Monitoring ensures brands know how they appear in online media.
- It complements Social Media Monitoring by extending visibility beyond social platforms.
- With Palowise, organizations gain full coverage of mentions across both social and digital media channels.
