Your influencers under evaluation
Palowise addresses the market’s need for evaluating the performance of social media influencers by conducting research, analysis, and evaluation of specific accounts suggested by brands. This service is useful for brands who have existing partnerships with influencers or are considering partnering with them in the future. By measuring the performance of these influencers, brands can make more informed decisions about who they should collaborate with and how they should allocate their marketing budget.
Content Analysis
Palowise offers ad-hoc content analysis to help brands assess if an influencer aligns with their campaign and brand values, or to gain an understanding of the content an existing influencer is producing. This service is useful for brands who want to make sure the content that is being shared by their influencer partners aligns with their brand’s image and message, and in turn for brands who want to evaluate the performance of their influencer partnerships. With this service, brands can make more informed decisions about their influencer marketing strategy.
The Top Influencers of the month
By analyzing data from all the “business accounts” of the Greek market on Social media, we highlight, on a monthly level, the:
- Top Instagrammers/TikTokers, i.e. the top accounts, based on the number of followers they have
- Fastest Growing Accounts, i.e. accounts with the largest positive change in terms of followers from month to month
- Top Engaging Instagrammers, i.e. influencers who managed to collect the most interaction actions with their posts
- Top Active Instagrammers/TikTokers, i.e. the most… productive accounts, based on the number of posts they made .
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Track and analyze unique data across the web and social media platforms.
Influencers Evaluation & Analysis
If you are building out an influencer program, or already have one in place, and you are working (or intend to work) with social media influencers, you need to evaluate their work first.Identifying the right social media influencers for your brand is the foundation of a successful partnership and a successful influencer program.
Why Palowise?
What our Clients say about us.
Palowise delivered useful data and insights for our needs and projects, they helped identify & map market needs, trends, and consumer attitudes. We would recommend Palowise’s Web to any organization seeking a competitive edge in the digital landscape.
This tool has become essential in how we innovate. It allows us to explore new markets, identify emerging segments, and co-create with partners and influencers. We use it to launch MVPs, test them in real time, gather insights, and rapidly adapt. It’s a powerful enabler for staying ahead of the curve.
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