200+ brands trust Palowise.
Key advantages of Palowise’s Digital Footprint Optimization tool
Sentiment Analysis
Track everything that is being said about a brand, a product, or a competitor online, and understand the feeling of these conversations through Sentiment Analysis.
Content and trend analysis
“You cannot predict the future, but you can create it.” Content & Trend analysis will help you understand future consumers, and the products they’ll want.
Social intelligence monitoring
Integrate separate disciplines of social media monitoring, listening, and analytics into one multi-dimensional solution.
Benefits of Digital Footprint
In today’s highly connected and always-on digital environment, it’s impossible to not leave traces of your activities online. That’s why having a positive online presence is becoming more and more important. Palowise’s award-winning social intelligence platform can help you control and improve your digital footprint, and create a positive online presence for you or your business.
Digital footprints can improve brand awareness, and help you create and enhance connections with others, particularly on social media sites.
They can also be profitable, by attracting social media influencers and customers to your digital properties.
Retailers can also develop customized advertising materials based on consumer browsing habits, which can help improve the return on advertising investments.
Other Capabilities of Palowise’s Digital Footprint Optimization Tool
Social Listening
Social listening allows the user to structure the data generated daily on the web, which enables a brand, company, or individual to go in-depth into what is being said about each one of them over the Internet. By enabling this service, you will have transparency over massive amounts of unstructured data.
Competition Analysis
Improve your Products and Services. Identify market gaps and anticipate customer needs and expectations, as well as your competitors' upcoming improvements.
Sentiment Analysis
Emotions play a huge factor in purchasing decisions. Gain insights into how audiences perceive your or the competitor’s products, services, and brand, and translate the audience's’ behavior to actionable business data.FAQ about Digital Footprint
What is Digital Footprint?
The definition of a digital footprint, also known as a digital dossier or cyber footprint, is the collection of data and information that results from online acts, digital activity, and communications that may be linked directly or indirectly to a person or a brand. More simply, a digital footprint is all the things a person or a brand can do online that leave a trail, such as social media activity, info, browsing history, or media uploaded.
What is a Digital Footprint Tool?
A Digital Footprint tool helps you track all mentions of a person or a brand in one place and trace back to a person or entity that started providing data for a specific topic, issue, or brand! There are lots of people who talk about their favorite (or hated) brands almost every day. That’s where a Digital Footprint tool comes in handy. It provides a tracking system for all data generated for a brand or a company.
How can a Digital Footprint Tool help a company grow?
A Digital Footprint Tool can help a company grow in numerous ways, such as:
- Monitoring your brand’s reputation. See what users say about your brand, using a sentiment analysis tool
- Tracks all digital footprint activity, including social media footprint
- Collecting, tracking, and tracing negative or malevolent actions towards your brand back to users by organizing the data as a negative digital footprint
- Analyze the company’s digital footprint over time
- Track metrics that show improvements on products and services based on your customers’ comments
- Utilize positive interactions that come from the company’s customers’ positive digital footprint in favor of the company by rewarding them
Why is Digital Footprint important for business?
Digital Footprint is now as important as a company’s offline reputation. Today, tools can provide tracking solutions that can drive better decision-making skills to manage a company’s digital reputation and handle crises as soon as possible.
As trends for digitization, online shopping, and interacting with brands online continuously increase, businesses need to be able to efficiently track their digital reputation and to monitor their digital footprint.
Why is Palowise among the best Digital Footprint Optimization Tools in the industry?
Palowise is a social media intelligence platform that brings added value using analytics & social media listening capabilities.
- Automated and customizable dashboards on our platform.
- Predictive social media listening analytics.
- Top-notch customer support.
- Custom & comprehensive brand monitoring and reporting.
- Ranking of media mentions from various sources using our impact algorithm.
- Unparalleled capability for social listening.
- Connectivity to Microsoft’s leading business intelligence tool, Power BI.
- Actively keeping track of the competition.
- Latest trends identification.
- In-depth audience-consumer insights.
- Partnerships with Greek Universities for R&D.
Is Digital Footprint Optimization tool included in the default Palowise pricing plan?
All Services and pricing plan is Tailored to your needs!
All features of Palowise’s platform, combined with the Digital Footprint Optimization tool and our expertise, are taken into consideration to match your brand, industry, and business needs and come up with a suitable pricing plan for you.
What other services does Palowise’s platform include?
Your brand can truly thrive with the help of all the services offered by Palowise. These services are designed to give you a comprehensive understanding of your target audience and the market, so you can make informed decisions and stay ahead of the competition. Here are some examples of the services that Palowise offers that your brand can benefit from:
- Social Media Intelligence
- Social Media Listening
- Trend Analysis
- Sentiment Analysis
- Media Monitoring
- Competition Analysis
- Consumer Intelligence
- Reputation Management
- Influencer Analytics
- Social Media Analytics
- Political Analysis
- Campaign & Sponsorship Evaluation
- PR Crisis
I’d like to receive a quote from Palowise. What are the next steps?
Dive into social intelligence data and transform your company!
Fill in the form below and one of our Intelligence experts will get back to you within 24 hours.
Our Digital Footprint experts will guide you through
- Understanding your business needs and what would you like to achieve
- Give a demonstration of the platform
- Developing the right solution for your business
- Setting up your account
Why Palowise
Our customer service is exceptional.
Our social listening abilities are phenomenal.
Dashboards on our platform are automated and customizable.
Our solutions are specifically designed for your brand and your needs.
We have exceptional data coverage.
Going above and beyond has always been the goal of Palowise.
Our Digital Footprint experts will guide you through.
- Understanding your business needs and what would you like to achieve
- Give a demonstration of the platform
- Developing the right solution for your business
- Setting up your account
Why Palowise?
- #1:Our customer service is exceptional.
- #2:Our social listening abilities are phenomenal.
- #3:Dashboards on our platform are automated and customizable.
- #4:Our solutions are specifically designed for your brand and your needs.
- #5:We have exceptional data coverage.
- #6:Going above and beyond has always been the goal of Palowise.
What our Clients say about us.
Palowise delivered useful data and insights for our needs and projects, they helped identify & map market needs, trends, and consumer attitudes. We would recommend Palowise’s Web to any organization seeking a competitive edge in the digital landscape.
This tool has become essential in how we innovate. It allows us to explore new markets, identify emerging segments, and co-create with partners and influencers. We use it to launch MVPs, test them in real time, gather insights, and rapidly adapt. It’s a powerful enabler for staying ahead of the curve.
Let’s grow your Business together.
Contact us.
