Reputation Management

Reputation management is crucial, particularly in the face of unforeseen events like crises or global disruptions. An effective strategy depends on having the right tools to process daily data, monitor brand mentions, identify opportunities, manage risks, and enhance both brand reputation and sales. With a proven track record, Palowise’s Analytcs platform — supported by a team of experts — has guided numerous clients through challenges and helped elevate their public image.

200+ brands trust Palowise.

Key advantages of Palowise’s Reputation Management Tool

Shape a strong brand image

Brand image is all about how consumers and potential customers perceive a brand and what people talk about when they talk about a company. Monitoring the mentions of a brand in real-time can help build the brand image or effectively manage damages to the brand reputation by having access to valuable insights generated by thousands of data daily.

Increase Sales and Revenue

Consumers have access to countless information online to make their purchase decisions. Data can provide valuable information for improvement, and excellent reviews can help increase sales, while negative can lead to loss of sales.

Boost customer loyalty

By building a stronger brand image and a positive customer experience, companies can achieve customer loyalty and a higher rate of customer retention. Customer advocacy on social media is a great source of potential growth from their audience while increasing brand awareness.

Benefits of Reputation Management with web & social media analytics

If you’re not paying attention to your online reputation, you’re missing out on some serious benefits. Reputation management is all about understanding what people are saying about your brand online and taking strategic actions to improve it. It’s like having a crystal ball that shows you what people are thinking so you can stay ahead of the game. 

Check out some benefits of reputation management:

1. Enhance brand image

Improve brand image and visibility by gaining valuable insights on consumers and taking strategic actions in response to them.

2. Expand online Reach

Increase sales and revenue by helping the company be present on all available online channels and reviews.

3. Build Data-Driven trust

Establish trust and credibility by utilizing data insights

4. Unlock growth Insights

Generate and improve business insights on how companies can increase their brand awareness, increase sales, have more positive reviews, and lead to customer loyalty and advocacy.

So don’t let your online reputation fall by the wayside, start paying attention to it and watch your business soar. Trust us, your customers will thank you.

Other Capabilities of Palowise’s Reputation Management Tool

Social Listening

Social listening allows the user to structure the data generated daily on the web, which enables a brand, company, or individual to go in-depth into what is being said about each one of them over the Internet. By enabling this service, you will have transparency over massive amounts of unstructured data.

Competition Analysis

Improve your Products and Services. Identify market gaps and anticipate customer needs and expectations, as well as your competitors' upcoming improvements.

Sentiment Analysis

Emotions play a huge factor in purchasing decisions. Gain insights into how audiences perceive your or the competitor’s products, services, and brand, and translate the audience's’ behavior to actionable business data.

FAQ about Reputation Management

How can you manage your reputation with web & social media analytics?

Businesses, organizations, or brands use web & social media analytics to monitor and track their overall reputation across the Internet and Social Media. 

 

By including Sentiment Analysis, one can effectively track the overall sentiment surrounding their brand by quantifying the data and accessing qualified reports that provide valuable insights.

 

Today, companies cannot afford to ignore the need to manage their reputation online. 

A bad reputation can lead to a loss of revenue in just a day, while a good reputation can help increase sales through customer advocacy. 

 Why is Reputation Management important?

Reputation management is important to any business and industry because of the highly competitive landscape and the constantly changing needs of consumers and industries. Benefits of Reputation management include:

 

  1. Improve reputation online and ultimately everywhere
  2. Improve Customer Trust
  3. Recognize growth opportunities
  4. Enhance corporate and brand image 
  5. Manage what is being said about a brand and company, leading to effective reputation management and crisis handling.

What are the key elements of a reputation management strategy?

A Reputation Management Strategy is ultimately all strategic actions to improve the reputation and brand image in response to how consumers perceive a company online. Monitoring how a brand is perceived by customers online through a reputation management tool is essential to protect a brand. To sum up, brand reputation management is crucial for growing a business. It leads to increased brand awareness and improved sales by exploiting all the benefits of positive mentions and interactions with a company. 

 

Online Brand reputation management occurs in the following online channels:

Digital Brand Reputation Management

  • News articles
  • Blog posts
  • Forums
  • Reviews

Social Media Reputation Management

  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • TikTok

Why is Palowise among the best Reputation Management Tools in the industry?

Palowise is a social media intelligence platform that brings added value using analytics & social media listening capabilities for effective reputation management. 

  • Automated and customizable dashboards on our platform.
  • Predictive social media listening analytics.
  • Top-notch customer support.
  • Custom & comprehensive brand monitoring and reporting.
  • Ranking of media mentions from various sources using our impact algorithm.
  • Unparalleled capability for social listening.
  • Connectivity to Microsoft’s leading business intelligence tool, Power BI.
  • Actively keeping track of the competition.
  • Latest trends identification.
  • In-depth audience-consumer insights.
  • Partnerships with Greek Universities for R&D.

Is Reputation Management included in the default Palowise pricing plan?

All Services and pricing plan is tailored to your needs! 

 

All features of Palowise’s platform, combined with the reputation management tool and expertise, are taken into consideration to match your brand, industry, and business needs and come up with a suitable pricing plan for you.

What other services does Palowise’s platform include?

Your brand can truly thrive with the help of all the services offered by Palowise. These services are designed to give you a comprehensive understanding of your target audience and the market, so you can make informed decisions and stay ahead of the competition. Here are some examples of the services that Palowise offers that your brand can benefit from:

 

  • Social Media Intelligence
  • Social Media Listening
  • Trend Analysis
  • Sentiment Analysis
  • Media Monitoring
  • Competition Analysis
  • Consumer Intelligence
  • Reputation Management
  • Influencer Analytics
  • Social Media Analytics
  • Political Analysis
  • Campaign & Sponsorship Evaluation
  • PR Crisis

 

I’d like to receive a quote from Palowise. What are the next steps?

Dive into social intelligence data and transform your company!

 

Fill in the form below and one of our Intelligence experts will get back to you within 24 hours.

 

Our Reputation Management experts will guide you through 

  • Understanding your business needs and what would you like to achieve
  • Give a demonstration of the platform
  • Developing the right solution for your business
  • Setting up your account

 Why Palowise

Our customer service is exceptional.

Our social listening abilities are phenomenal.

Dashboards on our platform are automated and customizable.

Our solutions are specifically designed for your brand and your needs.

We have exceptional data coverage.

Going above and beyond has always been the goal of Palowise.

Our Reputation Management experts will guide you through.

  • Understanding your business needs and what would you like to achieve
  • Give a demonstration of the platform
  • Developing the right solution for your business
  • Setting up your account

Why Palowise?

  • #1:Our customer service is exceptional.
  • #2:Our social listening abilities are phenomenal.
  • #3:Dashboards on our platform are automated and customizable.
  • #4:Our solutions are specifically designed for your brand and your needs.
  • #5:We have exceptional data coverage.
  • #6:Going above and beyond has always been the goal of Palowise.

What our Clients say about us.

Palowise delivered useful data and insights for our needs and projects, they helped identify & map market needs, trends, and consumer attitudes. We would recommend Palowise’s Web to any organization seeking a competitive edge in the digital landscape.

Alex Manos CEO & Founder

This tool has become essential in how we innovate. It allows us to explore new markets, identify emerging segments, and co-create with partners and influencers. We use it to launch MVPs, test them in real time, gather insights, and rapidly adapt. It’s a powerful enabler for staying ahead of the curve.

Stefanos Falkonakis Group Marketing Leader

Let’s grow your Business together.
Contact us now.